Press, PR and Communication Assets
OUR BRAND VALUES
‘Together, we are one family.’
We never stand still, or settle for what’s standard. We always strive to improve.
We push ourselves to think differently, challenge existing practices if they can be improved.
We are take ownership of our work, both individually and as a collective.
This includes our leadership, our staff on the ground, volunteers and our beneficiaries who depend on our support.
We have a collaborative mind-set and believe we can achieve greater results with partnerships.
Key to this are a spirit of togetherness, a focus on mutual success and a culture of strong communication.
Tone of voice and Language
We Communicate With Heart ♥
How we communicate is important to our beneficiaries and stakeholders, ensuring dignity is preserved where possible.
All our communications should carry the same feel to them – an overall ‘style’ of bright, bold and a clear empathetic tone of voice.
We prefer to use synonyms which align better with ‘Heart-Centred’ communication.
Communicating with heart means that we select language from an emotive word pool.
Maintaining the Clearspace
Our brandmark is a representation of what we do and who we care for. It is a symbol of our vision that strives to champion change in protecting orphans and offering a better way of life.
Our Responsive Logo
Alpha — is the lead primary message embedded within the wordmark and must be preserved.
Never use the iconic ‘O’ from ‘Orphans’ with the host imagery outside its wordmark.
Using the ‘O’ as an inspiration we have preserved the visual circle within the iconic logo.